Gull NZ is a fuel retailer with 77 sites throughout the country. Gull would sponsor local sporting events, teams and athletes in exchange for brand recognition but needed a way to further leverage off their sponsorships. We created a sub brand and content strategy that showcased the sponsored athletes and their achievements, bringing #FuelYourMission to life. Over four years we grew the community through content creation, social media, database drives, activations and campaigns, video production, photography and athlete and sponsorship management.
Client: Gull New Zealand
Services: Strategy, Content Creation, Social Media, Activations, Campaigns & Website Development