The Lending Department

A new name, brand refresh and website

For many people, buying a home and getting a mortgage is stressful and overwhelming and The Lending Department have carved out a reputation for simplifying the mortgage process. We created a new brand (formerly AIM Financial Services), personality and website to bring the brand inline with the company culture of personal help to their clients.

Client: The Lending Department
Services: Branding, strategy, design, content, web development