Heineken RWC

Heineken Rugby World Cup Application

The 2011 Rugby World Cup presented a massive opportunity for Heineken to engage in a compelling way with local and visiting rugby fans, as well as the broader New Zealand community. We created ‘Your Heineken Passport’, a multi-platform engagement and activation channel for Heineken during the Rugby World Cup 2011. The application was used to drive rugby fans to Heineken bars during the RWC and enhance their experience.

Client: Heineken
Services: Strategy, design, app development & promotion